Cultivating insights for the whole mission ecosystem.Everything we learn, we share. Practical thinking on technology, ministry, and mission, drawn from real projects with real organizations, and conversations with the people shaping the digital future of the church.
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Your congregation is already forming deep, emotionally significant relationships online, with influencers and creators who have no idea they exist. Dr. Larry Witzel completed his PhD…
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AI can write, answer, and hold a conversation, but Brent Hardinge believes it can't do the one thing the church was made for. In this conversation,…
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What started as a failing ad campaign costing $95 per lead became a model that now generates over 300 community connections a month for a single…
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Most Christians carry an unspoken hierarchy of callings, with pastor at the top and tradesperson somewhere near the bottom. Luke Farrugia and Adam Weeks are both…
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The Adventist Church is moving every church and school website in North America to WordPress, on infrastructure the church owns outright. Brent Hardinge explains why ownership…
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Meta ads are unstable. AI is reshaping every channel. The landscape for ministry marketing has never been more unpredictable. So where should ministry leaders actually be…
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Behind almost every "call this number for a free Bible study" message is a 43-year-old ministry most Adventists have never heard of. Brent Hardinge, director of…
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We live in an age where AI can do pretty much everything. Brent Hardinge directs Adventist Connect at the North American Division, and his philosophy is…
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Why does the church struggle to get its message out when it carries the most valuable message in the world? Christian marketer Stephen Lee argues the…
